Names reserved for meat: Regulation (EU) 2026/1739
Regulation (EU) 2026/1739 of the European Parliament and of the Council of 8 July 2026, published in the Official Journal on 29 July 2026, amends Regulation (EU) No 1308/2013, among others, to strengthen the position of farmers in the food supply chain. It inserts a new Part Ia into Annex VII, which defines meat as the edible parts of animals and reserves for meat products, at all stages of marketing, the term «meat» and thirty-one other designations, mainly names of species and of cuts, such as «chicken», «steak» or «bacon». These designations may not be used for plant-based foods, nor for foods consisting of, isolated from or produced from cell or tissue cultures.
Fishery and aquaculture products are excluded, as are any products the Commission lists by delegated act because their exact nature is clear from established use. Designations not on the list, such as «burger» or «sausage», are not reserved, so their use for plant-based products remains subject to the general rules of Regulation (EU) No 1169/2011, as interpreted in Protéines France (C-438/23). These provisions apply from 19 August 2029; products manufactured in or imported into the Union before that date may be marketed until stocks are exhausted and, at the latest, until 19 August 2032.
A commentary on the consumer standard underlying this reservation is available on LinkedIn.